This article responds to a call for research on the context-specific effects of human images in different online contexts. This study investigates how inherent facial expressions in a consultant’s profile image influence the likelihood to contact tendency of small business-to-business website visitors. The results from a conjoint study (n = 67) demonstrate that a consultant’s […]

Companies have adopted and used social media channels for collaboration and engagement with potential customers, customer dialog management, and, creation of user communities for the customer support and co-creation. This study aims to expand understanding of social business processes for co-creation in the service industry. Findings from a case study showed that the banking and […]

This study aims to investigate the influence of a male and female sellers ́ profile image and its expressions on the choices made by the peer user within the context of peer-to-peer accommodation rental. We arranged a scenario in which participants evaluated their likelihood to rent an apartment on Airbnb. Results of the conjoint study […]

Health, Technology, and Behavior Science: A special issue of Perspectives on Behavior Science edited by Valdimar Sigurdsson, Asle Fagerstrøm, and Gordon R. Foxall Call for Papers The special issue on health and technology is intended to provide timely reviews of research programs that integrate technological innovations and behavior analysis. Conceptual, review, empirical, methodological, and practical […]

This research investigated public sector websites in Norway by focusing on municipalities. Norway consists of 422 municipalities each of which has its own website. To help inform the increasing investments and use of technologies within eGovernment, this study focused on young people’s perceptions of municipality websites. Today’s young people constitute a key user group in […]

Consumer behavior in retail is changing due to the adoption of technologies such as the Internet and the smartphone. This study focused on studying the relationship between young consumers’ decision-making styles and their propensity to shop clothing online with a smartphone. The Consumer Styles Inventory (CSI) was used as base for a survey with young […]

The Internet of Things (IoT) technology presents an opportunity for retail groceries to develop an infrastructure that makes physical things such as mobile phone, shopping basket, store shelves, digital display, and, even the product itself smart, allowing real-time interaction with customers both in the physical store and in the virtual store. The aim of this […]

This study investigated consumers ́credit use online from the perspective of intertemporal choice and focuses on the impact of personalized credit information when choosing a utilitarian versus hedonic product. In a simulated shopping experiment, participants from a Norwegian university college could either save money for the product and get it in the future or buy […]

Sanchit Pawar gives a presentation at The Behavior Bar the 12th of October 2017. His talk is on Persuasive technology, a topic which is part of research in the Behavioral Lab at Westerdals Oslo School of Arts, Communication and Technology. Persuasive technology is broadly defined as technology designed to facilitate behavioral change. It is based […]

A paper titled “Design of Digital Products in the Future: A Study of Interaction Design Students and Their Perceptions on Design Issues” by Hanne Sørum was presented at the conference HCI International 2017 in Vancouver, Canada,  9-14 July 2017. Today’s students on programs covering interaction design will most likely contribute to the development of products […]