Behavioral economics

Behavioral economics blend insights of psychology and economics to better understand economic choices. The field of behavioral economics has increased the explanatory power of economics (and other related research fields) by providing it with more realistic psychological foundations. As such, knowledges from behavioral economics and persuasive technologies can be used to arrange environments that nudge people toward better choices.

Selected Publications:

Øverby Markussen, I. M., Fagerstrøm, A., & Sydnes, L. (2018, January). Situational Factors Influencing Customers´ Credit Use Online: A Behavioral Economic Approach. In Proceedings of the 51st Hawaii International Conference on System Sciences. DOI:

Mobekk, H., Fagerstrøm, A., & Hantula, D. A. (2018). The Influence of Probability Discounting on Escalation in Information Technology Projects. International Journal of Information Technology Project Management (IJITPM), 9(1), 23-39. DOI: 10.4018/IJITPM.2018010102

Fagerstrøm, A., Ghinea, G., & Sydnes, L. (2016). Understanding the Impact of Online Reviews on Customer Choice: A Probability Discounting Approach. Psychology & Marketing, 33(2), 125-134. DOI: